SAS: Scandinavian surveys in supersonic speed

Scandinavian Airlines System (SAS) uses Zapera frequently to conduct surveys throughout Scandinavia and major foreign markets.

SAS is undergoing major challenges from changes in the airline market. To help understand the changes in customers' attitudes, SAS conducts a wide range of research projects.

Many of these research projects require swift reaction times, visual aids and full Scandinavian coverage - a combination that only online research can provide.

Recently Zapera tested the storyboards for 3 new TV ads in Denmark, Norway and Sweden in less than 5 days. The results were presented to marketing managers who used the input to make decisions about which ad ideas to go ahead with.

The test allowed SAS to save valuable time and money in the pre-production phase of the ad campaign.

Source: Zapera.com