Novozymes: Around the world in a lot less than 80 days

When Novozymes required targeted business-to-business research across the globe in several languages Zapera lived up to the challenge.

Novozymes is a world leader in enzyme production for various industries. Enzymes are exported to clients in more than 120 countries world wide. This is just one of the reasons that the internet is an important communication channel for the company.

"It is our goal to make the best possible use of internet technology - specifically for more routine client inquiries - in order to free up resources for more complex sales and service tasks," says Henrik Dessau, Project Manager at Novozymes.

Novozymes has used Zapera to test various aspects of their online and offline communication. The surveys have targeted Novozymes key client segments across the world and been conducted in English, German, Spanish, Portuguese, French and Chinese.

"There is no doubt that Novozymes will use online research in the future as well," says Henrik Dessau. "The speed is impressive and Zapera's service is first class. With high response rates and all our key client segments covered the projects we have run definitely live up to our expectations."

Source: Zapera.com