Keep a cool head when the storm begins!

You never know who will be the next game. But the sooner the one who is hit knows how big the breakout will be the smaller is the risk of doing something hasty. This is the idea behind BrandIndex, which works as a radar that reports directly what is happening in the minds of the consumers every day.

BrandIndex measures the “buzz” of the brand, the trust, quality and price-value. The value of the brand is in the mind of the consumer. It is a process which goes on every day and affects the behavior. You can follow this daily for your own brand and your competitors.

BrandIndex is now coming to Scandinavia and measures 400 brands in 1000 interviews online. Every morning the users can log in and see yesterday’s current result plus the long term trend.

BrandIndex is not only good for handling crisis but it is also just as valuable for the long term brand building. BrandIndex is constantly keeping track of the strength and attractiveness of the brand which makes it easy to discover new trends early.

BrandIndex has quickly become an international success for YouGov. It started in the UK in 2005 and was launched in the USA in October 2007 and in Germany in January 2008. Now BrandIndex is coming to Sweden, Denmark, Norway and Finland and at the same time to the Middle East. You can have a daily global basis for decision for your brand.

On the BrandIndex website (www.brandindex.com) you can subscribe to a newsletter and follow current cases, which show what use BrandIndex already has for thousands of companies.

Contact one of our consultants for more information.

Source: Zapera News, Issue 29, May 2008