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LÄKEROL: Qualitative online surveys led to the launching of new taste variants

Innovation is and has always been a vital prosperity factor over the years for Läkerol who celebrates 100 years in 2009, says Fredrik Sjöström, International Brand Manager for Läkerol at Leaf. At the same time we are careful about adapting innovative survey methods

Zapera News #30

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YOUTH AND BANKS: "The bank comes with the mother's milk"

That is a descriptive line in the study of “youth and banks” that Zapera completed recently. In a qualitative survey a bearing of young men and women’s attitude towards banks was taken.

Zapera News #30

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HÄGGLUNDS DRIVES: Satisfied clients in sixteen countries

Hägglunds Drives is world leaders within their nische, heavy hydraulic operation systems for mine-, recycling-, paper-, mass-, cement- and sugar industry.

Zapera News #30

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GREEN GIANT: The green giant tried its muscles in a price study
BRANDINDEX: BrandIndex takes the temperature on Swedish Rails
VISIT SWEDEN: What attracts Germans to the Swedish winter holiday?
SCANDIC: Do Scandic’s guests care about environment?
BRANDINDEX: Keep a cool head when the storm begins!

MEDICO: What do doctors and patients think about medicaments being replaced?

EDEN SPRINGS: Advertisement agency in Skåne pretested ad ideas in Poland and England

DIBS: The E-commerce is increasing dramatically

FOOD INGREDIENTS: It doesn’t say sweetener does it?

E.ON: What happened when E.ON let the door be wide open?

GRANDIOSA: Who insists on having extra of everything?

ROAD PRICING: hat effects does the road pricing have?

ICEBREAK: Scandinavians more and more tired of loud advertisements

SAS MEDIA: SAS wants to understand what the passengers like to read

KELLOGG'S: Changing emotional values in the Special K universe

SAS: Scandinavian surveys in supersonic speed

NOVOZYMES: Around the world in a lot less than 80 days

POKER: Young excitement seekers are driving the poker fever

CARTE D'OR: Does it pay to focus on sponsoring on television?

NIVEA: Only for metro-sexuals?

FOOD INGREDIENTS: Sugar, salt or fat – do the Scandinavians agree?

KAIROS FUTURES: What do young people dream about?

NIKON: Same result of Nikon’s pre-test in Sweden and Denmark

MEDICO: Has the ethical agreement given the medical industry a better image?

BLOGS: Blogs have become an everyday media in no time

SCAN: Bamsebiff is the most popular every day dish

OATLY: Oatly is testing group discussions online and gains in depth knowledge about consumer buying motives

HTH: Concept/use survey helped Cederroth modernise HTH

SAS: SAS pays attention to their Euro-Bonus members

DANONE: Danone tests its positioning, argument and TV advertisements

IKEA: Can a printed format work on screen?

OBSERVER: A personal client panel acts as a source of ideas for business development

RIKSGÄLDSKONTORET: Both the Swedish public and employees take part in brand research

BERLITZ: What are you sinking about?
IKEA: Zapera pre tested the World's largest DVD production
Cases:

Läkerol
Youth & Banks
Hägglunds Drives
Green Giant
BrandIndex: SJ
VisitSweden
Scandic
BrandIndex
Medico
Eden Springs
E-commerce
Food ingredients
E.ON
Grandiosa
Road pricing
Icebreak
SAS MEDIA
SAS: quick
Kelogg's
Novozymes
Poker
Carte d'Or
Nivea
Food ingredients
Kairos Future
Nikon
Medical
Blogs
Scan: Bamsebiff
Oatly
Cederroth
SAS: Euro Bonus
Danone
Ikea
Observer
Riksgäldskontoret
Berlitz
IKEA: Pre test