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Zapera hit distribution between the two political blocs spot-on in recent Swedish election.

PRESS RELEASE
Thursday, 21 September 2006

Again this year Zapera conducted an exit poll in connection with the Swedish election on September 17th. A sample was drawn from Zapera's almost 50.000 persons large.

Swedish access panel, and by 20:45 2.059 interviews was completed. All interviews was conducted via the internet.

Below you will find a comparison between the exit polls from SVT (Swedish Television), TV4 and Zapera. As it can be seen, Zapera almost hit spot-on when it comes to the distribution between the two political blocs, with an average deviation at 0,35%. TV4 had an average deviation at 0,5% and SVT at 0,9%.

When the actual distribution between the parties is studied, TV4 and Zapera is very close with an average deviation for TV4 at 0,93% (based on 2.000 interviews) and Zapera at 0,95% (based on 2.059 interviews). SVT came in best with an average deviation at 0,43% - but they had also completed 10.000 interviews.

Jakob Preisler, Head of Statistics at Zapera, is satisfied with the result.

- "This election was characterised by a very large movement of votes and many first time voters, which makes the result harder to predict from a statistical point of view. The results have given us very valuable input to the continued work with our political weighting matrix, and I expect us to be even more precise in the coming political opinion polls - and naturally the next exit poll."

(TABEL)