Thursday, 28 October 2004

Zapera's Nordic panel that covers Sweden, Denmark, Norway and Finland has now grown beyond 80.000 members - representing approximately 0.5% of the adult nordic populations. By comparison, to have the same coverage in Germany would require a panel of 300.000 individuals and a panel in the USA of 1.000.000 individuals.

Due to large demand, recent panel growth has been focused in Sweden. Since June (2004) the Swedish panel has grown by 15% - almost entirely through outgoing telephone recruitment.

To keep up with the growth Zapera has expanded staff at the offices in Stockholm and Copenhagen to 29 people - up from 15 in January of 2004. Zapera was established in January 2000 and has conducted more than 2.000 online surveys in its five year existence.

"Zapera remains committed to delivering the highest quality online panels," explains Mads Stenbjerre, Research Director of Zapera. "There are no other companies that can demonstrate the same level of experience and success with online research in the Nordic region."