Monday, 22 April 2002

This May, Zapera will be presenting the results and method of the Internet-based exit poll we conducted in connection with the Danish general election in November 2001. Zapera's Research Director, Mads Stenbjerre, has been invited to the annual conference of The American Association for Public Opinion Research, the world’s largest organisation for opinion research. The conference will be held in St. Petersburg, Florida between 16 and 19 May 2002.

"It’s a great honour for us and an indication that the quality of our Internet-based research has caught the attention of the rest of the world," says Mads Stenbjerre. "I look forward to being able to present our work and discuss its possibilities with academics and representatives from analysis institutes around the world."

Zapera's exit poll was conducted over the course of election day on 20 November 2001. The results of the exit poll were presented live on Zapera's own site and on Yahoo! and SOL. Zapera developed a special dynamic weighting algorithm for the exit poll which ensured that the results were not affected by any imbalances in the random sample arising from Internet use or demographic factors.

When compared to the actual election results, the variance in Zapera's online exit poll was on average less than 1% for all parties standing. The results of the Internet-based exit poll were not significantly different from the results of the traditional exit polls carried out by Megafon and Gallup.