Zapera and Cision has started a Nordic cooperation that implies that Cision’s clients get access to brand information from the tool BrandIndex.

PRESS RELEASE
24 November 2008

BrandIndex is a daily brand measurement tool which provides communicators with information about how the public perceives brands. The survey is conducted in all the Nordic countries and began in May this year. BrandIndex is unique of its kind since the survey arises from a comprehensive view of brands and includes all activities that can affect a brand e.g. what is said in the media, among friends, in commercials and blogs.

There are seven basic questions in the BrandIndex and among other things it is surveyed how the media affects the public’s perception of a brand.

- Through a combination of Cision’s analyses; which have strong measures for brand building through media; and BrandIndex our clients can get in depth information. E.g. about which effects the media has on attitudes towards both their own brands but also comparisons with others’, says Per Söderpalm, Nordic Analyzing Manager at Cision.

YouGov Zapera will as a result of the cooperation get access to Cision’s media agent.

- Our cooperation implies that both our companies heighten their own level of knowledge about the media’s affect on brands and thus we become even better advisors for our clients, says Kicki Molin, Country Manager for YouGov Zapera in Sweden.

About Cision:
Cision creates requisites for companies and organizations to make better decisions and reach better results through media intelligence. With local expertise and a global reach, Cision delivers relevant media information, target group adjusted distribution services, media surveillance and qualified analyses. Cision has more than 2.600 employees in Europe, North America and Asia and partners in 125 countries. Cision AB is listed on Stockholmsbörsen and had a turn over of 1.9 billion in 2007. www.cision.com

About YouGov Zapera:
YouGov Zapera conducts complete analyses that help companies get a better understanding of their market and maximize the effect of their activities. Since the company started in 2000 we have conducted more than 12.000 online surveys. To our help we have an efficient survey system and 130.000 people in own panels in the Nordic countries. Zapera is a member of ESOMAR and is part of the international YouGov group.

More information:
Country Manager Sweden, Kicki Molin, E: kicki.molin@zapera.se, M: +46 709 957015
Nordic Marketing Manager, Lars Gylling, E: lg@zapera.com, M: +45 4040 2400