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ZAPERA and CIAO to partner in European
online research
Friday, 17 May 2002
First Crossborder Partnership to
offer seamless research access to consumers all across Europe
Copenhagen/Munich, 8th May 2002
Zapera.com A/S, a leading provider
of online research in the Nordic countries, and ciao.com AG, a
pan-European media and research company, today announced the
formation of a pan-European partnership agreement. Under the terms
of the agreement, the two companies will grant each other access to
their respective online consumer panels, allowing both companies to
seamlessly serve their corporate clients across European borders.
The companies now jointly have immediate access to more than 500.000
registered respondents across the Nordic countries, Continental
Europe and the UK.
Commenting on the partnership, Max
Cartellieri, Managing Director of ciao.com AG, said: "The key
benefit to our corporate clients from conducting quality research
with ciao.com lies in the efficiency and speed of our
fully-automated processes and competent research staff. As a premier
provider of data collection services, ciao.com AG must be able to
reach consumers anywhere, anytime. In countries in which we have no
presence, we achieve this goal by partnering with companies that we
have assessed thoroughly and found to deliver the standards we
expect. Zapera is at the forefront of online research and we look
forward to a fruitful partnership in the Nordic countries".
Lars Lund-Nielsen, Managing
Director of Zapera.com A/S: "Zapera provides high quality,
cost-effective online research for more than 250 international and
national clients in Denmark, Norway, Sweden and Finland. Demand from
our clients for research in the rest of Europe and the UK has been
steadily increasing as our on-line research has become generally
accepted as a complement to traditional research methods. We are
pleased that the partnership with ciao.com will enable us to offer
clients the reliable research solutions that we are known for in
Scandinavia in Germany and other European markets".
About Zapera
Zapera.com A/S is the leading
Internet based market research institute in the Nordic countries
with offices in Copenhagen, Stockholm and Helsinki. Zapera is a full
service market research instute who conducts opinion polls, media
tests, client satisfaction studies and similar. Zapera's online
panel consists of 60.000 individuals throughout the Nordic region.
Zapera cooperates with GfK, PricewaterhouseCoopers, Aston Group and
WWF. For further information please see www.zapera.com
About ciao.com AG
ciao.com AG, Munich, is a
pan-European leader in online media and research. The company,
operator of Europe's leading consumer portal Ciao, offers research
companies, brand owners and online retailers targeted access to
their desired customer segments and provides value-added research
and consulting services. For further information please see
www.ciao-ag.com.
Contact details:
Mr. Gunnar Piening
Director Business Services
gunnar.piening@ciao-ag.com
Tel.: +49 (0) 89 2555 1602
Fax: +49 (0) 89 2555 1700
Mr. Mads Stenbjerre, PhD.
Senior Research Manager
ms@zapera.com
Tel.: +45 70 27 22 24
Fax.: +45 70 27 22 25
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