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ZAPERA and CIAO to partner in European online research

Friday, 17 May 2002

First Crossborder Partnership to offer seamless research access to consumers all across Europe

Copenhagen/Munich, 8th May 2002

Zapera.com A/S, a leading provider of online research in the Nordic countries, and ciao.com AG, a pan-European media and research company, today announced the formation of a pan-European partnership agreement. Under the terms of the agreement, the two companies will grant each other access to their respective online consumer panels, allowing both companies to seamlessly serve their corporate clients across European borders. The companies now jointly have immediate access to more than 500.000 registered respondents across the Nordic countries, Continental Europe and the UK.

Commenting on the partnership, Max Cartellieri, Managing Director of ciao.com AG, said: "The key benefit to our corporate clients from conducting quality research with ciao.com lies in the efficiency and speed of our fully-automated processes and competent research staff. As a premier provider of data collection services, ciao.com AG must be able to reach consumers anywhere, anytime. In countries in which we have no presence, we achieve this goal by partnering with companies that we have assessed thoroughly and found to deliver the standards we expect. Zapera is at the forefront of online research and we look forward to a fruitful partnership in the Nordic countries".

Lars Lund-Nielsen, Managing Director of Zapera.com A/S: "Zapera provides high quality, cost-effective online research for more than 250 international and national clients in Denmark, Norway, Sweden and Finland. Demand from our clients for research in the rest of Europe and the UK has been steadily increasing as our on-line research has become generally accepted as a complement to traditional research methods. We are pleased that the partnership with ciao.com will enable us to offer clients the reliable research solutions that we are known for in Scandinavia in Germany and other European markets".

About Zapera

Zapera.com A/S is the leading Internet based market research institute in the Nordic countries with offices in Copenhagen, Stockholm and Helsinki. Zapera is a full service market research instute who conducts opinion polls, media tests, client satisfaction studies and similar. Zapera's online panel consists of 60.000 individuals throughout the Nordic region. Zapera cooperates with GfK, PricewaterhouseCoopers, Aston Group and WWF. For further information please see www.zapera.com

About ciao.com AG

ciao.com AG, Munich, is a pan-European leader in online media and research. The company, operator of Europe's leading consumer portal Ciao, offers research companies, brand owners and online retailers targeted access to their desired customer segments and provides value-added research and consulting services. For further information please see www.ciao-ag.com.

Contact details:

Mr. Gunnar Piening

Director Business Services

gunnar.piening@ciao-ag.com

Tel.: +49 (0) 89 2555 1602

Fax: +49 (0) 89 2555 1700

Mr. Mads Stenbjerre, PhD.

Senior Research Manager

ms@zapera.com

Tel.: +45 70 27 22 24

Fax.: +45 70 27 22 25