|
Esomar: 25 questions to help research buyers
 In recent years
online market research has experienced a rapid growth in the Nordic region. With an internet penetration among the highest in the world (>75%), high labour costs and a region geared for the use of new technology, the Nordic countries are
perfect for conducting online research.
Zapera has been a pioneer in this development and is today one of the leading providers of
online research on a European level.
Due to the growth of the market it is necessary to develop
standards and best practices. In this context, ESOMAR (www.esomar.org) has formulated a number of questions intended to provide insight into the quality and transparency of market research panels to help existing and future
clients.
Click on the picture at the right to find Zapera’s answers to these questions.
|
