VISIT SWEDEN: What attracts Germans to the Swedish winter holiday?

Germany is Sweden’s second largest market for incoming visitors and most German tourists come to Sweden in the summer. Why should it not be possible to also attract the German tourists in the winter? And in that case, what would we need to offer...

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Yes, absolutely! Space and location is of greatest importance when booking, but environmental questions are coming more and more in focus, says Johan Michelson, Market Director at Scandic Hotels. He has just gotten the results from four online focus groups that....

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You never know who will be the next game. But the sooner the one who is hit knows how big the breakout will be the smaller is the risk of doing something hasty. This is the idea behind BrandIndex, which works as a radar that reports directly what is happening in the....

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