Pre-testing

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Even though the campaign idea was unique and well executed the result of the campaign did not meet your expectations. We can help you clarify hidden deficiencies and with a starting point in well-defined hypotheses create key factors of success. 

In this case the best method would normally be to use qualitative research methods. 

At Zapera we have extensive experience with qualitative tests. In an Internet based focus group a small part of your target group can comment on and evaluate the issues in a structured way. The focus group is monitored and moderated by an experienced moderator. 

This enables us to create some basic hypotheses, which can then be tested with quantitative research methods. 

Our platform makes it possible to analyse pictures, movies and sound. Furthermore, we can help you analyse storyboards before the actual production. 

Pre-testing provides you with valuable information about the short-term result of your campaign e.g. short term sales. Furthermore, it gives you possibility to analyse the campaign’s long-term effect on your product and brand.